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Grant Helps Lena Club Showcase Off-Road Racing

Issue Date: July 11, 2019

LENA " Lena Motorsports Club is revving up fun with a weekend of off-road racing, thanks to help from a $27,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. The inaugural Dirt City Duel, which will showcase the best in short-course off-road racing, is set to take place July 26-28 at Dirt City Motorplex in Lena.

 "Recreation is a big travel motivator for those visiting our state. We're excited to support the Oconto County Economic Development Corporation in their efforts to attract recreation and motorsport enthusiasts to Northern Wisconsin." said Tourism Secretary-designee Sara Meaney. "Dirt City Duel lets fans meet some of the country's best drivers and see all the race vehicles, from UTV's to stock trucks, before they go head-to-head at the Midwest's newest off-road track."

 Dirty City Duel will host multiple classes of race vehicles that compete throughout the weekend. In addition to racing, food and refreshments will be provided by local vendors, clubs and businesses. Grant funds will go towards print, broadcast, outdoor and social media advertising to promote the race to attendees from Wisconsin, Minnesota, Michigan and Canada. The event is expected to attract 160 racers and 16,500 spectators to the area, generating an estimated $856,000 in visitor spending.

 In 2018, the tourism economy in Wisconsin totaled $21.6 billion, supporting 199,073 jobs in Wisconsin. Visitors generated $1.6 billion in state and local revenue. Business sales in Oconto County totaled $126 million in 2018, supporting 888 jobs and more than $8.5 million in state and local taxes.

 In fiscal year 2018, the Department funded 56 JEM projects, awarding a total of more than $1.1 million. Visitor expenditures driven by the marketing from these projects will exceed $74 million. JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund up to 75 percent of a project's first-year advertising and marketing costs, and provide support for second- and third-year projects with decreasing amounts for funding until projects become self-sustaining. For information on the JEM Program and application materials, visit industry.travelwisconsin. com.

 The mission of the Wisconsin Department of Tourism is to market Wisconsin as the Midwest's premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at: www.travelwisconsin.com.

 Wisconsin Department of Tourism presents $27,000 JEM Grant check to Oconto County Economic Development Corporation, Inc.


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