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Roots Salon & Spa New Name for Crivitz Business

Issue Date: January 17, 2020

In selecting a name for the new business she is operating in Crivitz, Desiree Jacobson has perhaps given new meaning to the term, "back to my roots." Originally from the Coleman/Pound area, Jacobson had lived and worked in Egg Harbor and then Green Bay, but recently purchased the Uniq. Salon and Spa at 744 Dyer Street in Crivitz. Jacobson said by establishing her business in Crivitz she is getting back to her roots.

So she has renamed the business "Roots Salon & Spa" and will be offering expanded services and adding staff while also retaining former Uniq. Salon and Spa staff.

Jacobson said she has known former Uniq. Salon and Spa owner Sarah Kostreva since they were little girls, and is happy that Sarah and her mother, Lorie Baranek, will continue to be stylists at Roots. Her own mother, Lori Marlatt, also will be a member of the Roots staff starting Feb. 1. Jacobson plans to eventually have six beauticians and expand the spa services.

Initial staff will include five beauticians, a nail technician and a receptionist. Desiree is accepting resumes since she wants to expand the staff and invites applications to be dropped off at the salon or sent to desjacobson7@gmail.com.

"I love that my mom and I can work together with another mother/daughter duo," Jacobson declared. "I'm excited about the new adventure and working with my mom and all the staff at the salon."

Jacobson has been married to Scott Jacobson for 13 years and has five children. She said she formerly worked in the salon profession in the Egg Harbor area and then in Green Bay. "I took sometime off to take care of my children but am ready to get back into the professional field," Jacobson said. She added that coming back to her roots - to the area she grew up in - was her inspiration for the name "Roots Salon & Spa."

"Main focus at Roots Salon & Spa are our clients," Jacobson said. "We want them to feel comfortable as they are our guests. We will continue to maintain a friendly atmosphere while being 100 percent professional as well."

"I am looking forward to becoming part of this great community and hoping to find ways to give back. I want to take time to personally thank my mom, Lori, and her husband, Randy Marlatt, for helping make this dream of mine come true," Jacobson added. She also expressed thanks to realtor Kathy Conard for helping her and Sarah along in the process, Trent Willihnganz from Nicolet National Bank "for being patient with all my questions and for all of his help; my friends and family that are so supportive; my new salon family - Sarah and all the girls - who have welcomed me with open arms; my wonderful amazing God who has and continues to guide my path, and the whole Crivitz area for your support of our business now and in the future!"

Jacobson said Sarah Kostreva also wants to thank everyone for their support during the more than 13 years that she operated the Uniq. Salon & Spa. The phone number for Roots Salon & Spa is 715-854-7766, and will be open Tuesday through Saturday.


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